The Brandologist™

Your competitors will hate that you found me.

full brand strategy + design

Established.

You need this if you're serious about taking up space in the position you deserve

book a consult

The whole thing done properly, in the right order, once. Everything that makes every decision after it easier than it has any right to be.

The scope is always custom. The brands worth building aren't cookie cutters.

  • Brand strategy and positioning
  • Full visual identity system
  • Messaging framework and verbal identity
  • Website and packaging direction
  • Launch-ready brand guidelines

Previous client investments: $25,000+

Forensic audit

Brand Autopsy

Audits from $1,200.

You know something's off but can't pinpoint what. A forensic look at what your brand is actually communicating versus what you think it's communicating, and a clear, prioritised plan to close the gap. You walk away knowing exactly what's broken and exactly what to do about it.

  • Strategic audit of your current brand state
  • Market and positioning analysis
  • Gap identification — perception vs. reality
  • Actionable roadmap with no bullshit filler
You need this if you're stuck, overwhelmed, or not quite there yet but not sure why.
get it
embedded partnership

In Residence

1 places currently available.

Not an agency. Not a consultant.

You've built something worth protecting and you're smart enough to know you can't do that alone: a working partnership - someone who understands your brand well enough to do the hard stuff.

  • Brand strategy oversight
  • Creative direction and approvals
  • Packaging and asset reviews
  • Social and content direction
  • Supplier and agency management
  • New product launch support
You need this if you're ready for a second brain in the room.
apply

Finer details

Each part plays it's own important role, but that doesn't mean every single brand needs all three to work.
I'm real about what's neccessary and what's overkill for your specific needs and goals.

The process

strategy

→ Brand Audits
→ Defining Values & Manifesto
→ Personality, Tone, and Voice
→ Audience, Target Market, Persona & Segmentation
→ Competitor & Category Mapping
→ Unique Value Proposition & Market Differentiation
→ Messaging Framework
→ Customer Journey & User Experience
→ Brand Positioning & Perception Goals
→ Product Architecture Framework

identity

→ Logo design including submarks
→ Colour palettes
→ Typography systems
→ Graphics & supporting elements
→ Creative direction, brand management & guidelines

packaging

→ Packaging design & strategy
→ Enhance experiences & entice customers
→ TGA friendly, print ready, packaging types

websites

→ eCommerce websites (Shopify specialist)
→ Conversion optimised
→ UX, site architecture & strategy, hierarchy architecture
→ Product consistency, filtering, organisation
→ SEO & AEO optimisation
→ Testing

ready to get to work?

book a consult