Skincare Brand Strategy, Packaging, and Digital Design Services | The Brandologist

Designed to transform.

This page is your brand prescription: choose what you need, or let’s custom-formulate the lot.

Not sure what you need? Start here.

Let’s face it, it’s hard to know where to start. Whether you’re just starting or updating there are so many considerations to account for in your branding. Luckily for you, it’s where I shine. Here are a few ideas on where to start, all too often I’ve had clients who haven’t realised just how much is involved in launch, so I'm ready to cover all the bases.

consulting

Brand Strategy Audit

For brands who need strategic clarity before they commit.
‍From $1,000 AUD
A strategic deep dive that diagnoses your positioning problems and gives you a roadmap to fix them.

Actionable documentation of:

  • Mission, Vision & Values Statements
  • Competitor Analysis (positioning, strengths, weaknesses, advantages)
  • Audience (segmentation, needs, pains, behaviours, solutions)
  • Unique Selling Points
  • Personality & tone of voice
  • Journey mapping
  • Messaging framework
  • Perception goals

→ You need this if you're stuck, overwhelmed, or hitting the wrong audience.

identity

Foundation Build

For brands ready to get their strategy and identity locked down.
From $5,000 AUD

No more DIY disasters. Complete brand foundation that makes everything else effortless.

  • Brand Strategy
  • Visual Identity System
    • Logo design and brand mark development
    • Colour palette
    • Typography system
  • Brand guidelines
    • Including strategy: values + mission, brand story, logo, typography, colour, iconography, imagery, packaging application, online application
    • Art direction guidelines (photography, product framework, label conventions, supporting material, social guides, email guides)
  • A documented and easy to follow plan

→ You need this if you're serious about premium positioning but working with limited scope

everything

Complete Transformation

For brands launching with total market domination in mind.
‍Custom quotes available depending on scope, product count, and timeline.

From initial concept to sold-out success. I handle everything from manufacturing consultation and regulatory compliance through launch campaigns to post-launch optimisation. Every touchpoint designed, every detail considered, every launch element ready for impact.

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The Actives Every Skincare Brand Needs

Think of these as your essential ingredients for premium positioning. The best brands have all three, but we can start with one and build your complete formulation.

print/Packaging Design

→ Packaging to pass requirements
→ Set up for print

web design & build

→ eCommerce website design & build
→ Shopify partner, secret coding nerd
→ Conversion optimisation

Digital design & marketing

→ Email marketing, specialising in Flows/Automations that sell while you forget about them (Klaviyo Partner)

ready to work?

summon me