a case study
The brand who needed serious TLC
a case study
The most confused brand I've ever met, having it's own self-identity crisis.
Pulling the pieces together and creating a customer experience that reflected the brands core was vital to increase sales.
The importance of not pissing off a customer? High.
A bunch of decisions to make the second you enter a site? Not fun. Decision paralysis was killing the mood.
Sometimes those 'converting' pop ups can actually turn into customer graves – they thought you were credible till they added to cart.
I offer fast audits too ;)