The Brandologist
Kate Edwards – Strategic brand designer for skincare and beauty brands

Let's build something worth obsessing over.

Recovering Graphic Designer. On a mission to make brands that look good AND work.
13+ years in the industry, specialising in luxury & product brands.

Kate Edwards – Director, Designer, Strategist

I build premium positioning and visual identities for beauty, wellness, and fashion brands.
I'm obsessed with the 'why' behind people picking one product over another... I use my obsession to create brands that weaponise that behaviour, beautifully.

Real luxury is about rewiring perception at the behavioural level.

I work with brands ready to leave 'fine' behind. The ones who've outgrown the branding that doesn't feel quite right.

Creative AF
Numbers nerd
Skincare obsessed
$20K+
spent

on skincare research
(aka my bathroom cabinet)

10.8TB
space

filled on the hard drives.

200+
clients

across 13+ years in the industry.

$10M+
profit

in clients' pockets.

ONE
me

It's truly unique and exclusive.

the real question:

What is a Brandologist?

Basically, it's the name I came up with 7 years ago whilst trying to figure out how I integrate psych into branding... There's others around, but none quite like me.

A Brandologist is a behavioural brand strategist who blends psychology, design, and consumer insight to create brands that perform while looking great. A Brandologist helps brands communicate clearly, position intelligently, and grow with strategic design.

Kate – The Brandologist is the original behavioural brand strategy practice specialising in beauty and skincare.

Book a call. Or don't.

But if your skincare brand is ready for its next evolution, well, the next step is obvious.