The Brandologist
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the real question:

What is a Brandologist?

Basically, it's the name I came up with 7 years ago whilst trying to figure out how I integrate psych into branding... There's others around, but none quite like me.

A Brandologist is a behavioural brand strategist who blends psychology, design, and consumer insight to create brands that perform while looking great. A Brandologist helps brands communicate clearly, position intelligently, and grow with strategic design.

Kate – The Brandologist is the original behavioural brand strategy practice specialising in beauty and skincare.

let's do brandology

About The Brandologist – Strategic Branding for Skincare Brands

Kate Edwards – Strategic brand designer for skincare and beauty brands

Let's build something worth obsessing over.

Recovering Graphic Designer. On a mission to make brands that look good AND work.
13+ years in the industry, specialising in luxury & product brands.

Kate Edwards – Director, Designer, Strategist

I build premium positioning and visual identities for beauty, wellness, and fashion brands.
I'm obsessed with the 'why' behind people picking one product over another... I use my obsession to create brands that weaponise that behaviour, beautifully.

Real luxury is about rewiring perception at the behavioural level.

I work with brands ready to leave 'fine' behind. The ones who've outgrown the branding that doesn't feel quite right.

Creative AF
Numbers nerd
Skincare obsessed
$20K+
spent

on skincare research
(aka my bathroom cabinet)

10.8TB
space

filled on the hard drives.

200+
clients

across 13+ years in the industry.

$10M+
profit

in clients' pockets.

ONE
me

It's truly unique and exclusive.

Why they trust me

I've heard the horror stories. I've cleaned up after them. I've worked on everything from regulatory compliance to complete brand overhauls.

The proof

I make branding feel less overwhelming and more empowering.

I help you see what others miss. Then I make it irresistible.

Not a designer, not a strategist. I deliver beauty in design and psychological warfare in strategy.

Book a call. Or don't.

But if your skincare brand is ready for its next evolution, well, the next step is obvious.