The name I came up with 7 years ago trying to figure out how to integrate psychology into branding properly. There are others using it now. None of them came first.

Kate Edwards is the original. 14 years in the industry. The Brandologist™ since 2019. Specialising in luxury and product brands — beauty, wellness, fashion (and automotive on the side).

I'm obsessed with the why behind people picking one thing over another. I use that obsession to build brands that weaponise that behaviour, beautifully. Because looking expensive and selling like it are two completely different problems, and most brands are only solving one of them.

→ If that sounds like your problem, you're in the right place.