Strategic Gold, Rogue Ideas & Chaos Behind the Scenes

A semi-structured archive of brilliant bullshit, accidental genius and brand strategy that actually hits.

behaviour
confessions

Behind the Buys

Product Photography Psychology: Skincare lineup edition

Part One: Looking at the psychology behind product photography in skincare branding. How can you actually get the best shots that sell your product?

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Product Photography Hacks

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Font Psychology: The Small Details That Make Big Differences

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Typeface Psychology: Emotional Impact in Branding

Post one of two: looking at typeface psychology, more than just your basic 'serif fonts are luxury and sans are innovative', I needed to learn more about the classifications within each as well.

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Social posts that didn't deserve to not be seen

Get yourself a designer who gets this excited about labels

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If Branding Was Skincare

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glossary: making sense of confusing words
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Influencer networks + PR specialists
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Build authority and distribution faster.

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Beauty‑specialised copywriters + content creators
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Words and visuals that sell skincare.

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Influencer partnership strategies + PR guidance
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Creators that move product, not just impressions.

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Wholesale presentation + retail expansion strategy
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Pitch like a brand buyers trust.

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Retention strategies + loyalty program design
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Keep customers coming back.

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Compliance experts + regulatory guidance
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Stay bold without getting burned.

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Packaging suppliers with premium finish capabilities
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The right partners for premium tactility.

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Luxury skincare formulation specialists
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Chemists who understand “luxury feel” and efficacy.

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Customer journey mapping + experience optimisation
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Tighten the path to repeat purchase.

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Klaviyo setup + email automation flows
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Lifecycle revenue on autopilot (the good kind).

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Go‑to‑market strategy + launch campaign execution
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Make noise that converts.

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Social media asset templates + brand application
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Posts that stay on‑brand in two clicks.

in-depth glossary here
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