Skincare Branding Blog | Insights That Sell

Industry news & updates

2025 Skincare Industry Updates

A quick recap mid-May: the skincare industry is STILL growing!

Shopify did new things and I am so excited

Custom sections without coding, proper product bundles, and checkout that doesn't make customers want to abandon their carts.

Core values for your brand, and how to define them

Defining your values should be one of the first things you do when starting a brand. What feels good to you is always a good start.

Hierarchy of Brand Element Importance

The hierarchy of importance in branding elements – what is the actual money maker? Not all parts of a brand are equal – some elements carry more weight in driving recognition, trust, and preference.

Typeface Psychology: Emotional Impact in Branding

Post one of two: looking at typeface psychology, more than just your basic 'serif fonts are luxury and sans are innovative', I needed to learn more about the classifications within each as well.

Font Psychology: The Small Details That Make Big Differences

Post two of two: looking at font psychology, the differences in weights, heights, widths, and all the fun variables.

Get yourself a designer who gets this excited about labels

A peek into what I get excited about... label samples!

How to start a brand with little to no budget

As promised, a start on what I'm actually putting a fair bit of work into BTS. Much more to come, but a starter list on how to approach DIY branding. Because let's be real, sometimes we just didn't think it would cost that much...

If Branding Was Skincare

Branding isn't about quick fixes or just covering up flaws. Like your skincare routine, it should address the direct concerns for long-lasting health.