Strategic Branding & Packaging Design for Skincare Brands

Brand Strategy & Identity Design

Beauty & Skincare Branding That Looks as Good as It Feels

I work with skincare founders, cosmetic start-ups, and beauty disruptors to turn good ideas into unforgettable brands... the kind that belong on the top shelf.
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Strategic naming, luxe packaging, and psychology-driven branding that makes people add to cart before they even know what the serum does.

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Kate Edwards – Skincare & Beauty Brand Designer on the Mornington Peninsula

Strategic branding • Identity design • Visual storytelling • Skincare packaging design • Brand messaging that converts • Luxury brand design • Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences

Why Beauty Branding Is a Whole Different Beast

why is the beauty industry so confusing?

Before you even hit the shelf, there’s confusion.
Suppliers, compliance, timelines, decision fatigue.
When you make it to market you're surrounded by safe branding, empty messaging, boring personalities.

I act as your translator between the branding world and the beauty industry chaos — turning vague ideas, supplier lingo, and compliance standards into clear, confident decisions.
Brand Strategy
Identity Design
print & digital

What I Do for Beauty & Skincare Brands:

I’ve built this service suite around the chaos of launching a beauty brand — whether you’re DIYing or backed by a chemist and a dream:

Naming + tone of voice that oozes personality

Visual identity that can flex across every touchpoint

Shopify-ready beauty site design

Packaging design that sells (without headaches)

Launch assets, art direction, and campaigns

Ingredient label guidance + compliance checklists. Bonus: I can also decode barcode jail

Based on the beautiful Mornington Peninsula in Australia, working with premium brands globally

From organic skincare lines on the Mornington Peninsula to clinical cosmeceutical brands in Sydney, I work with beauty founders across Australia who are ready to look as good as their products perform. This isn’t just branding. It’s positioning, psychology, and aesthetic seduction. It’s packaging that says “luxury” before anyone touches the bottle.

some Clients:

The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
book a consult
Minimalist skincare dropper bottle on beige platform – representing strategic brand simplicity
Skincare bottle over brand strategy worksheet – representing brand identity and values definition

Brand Strategy & Identity

Ruthless strategy that makes people obsess over your brand while your competition wonders what the hell just happened.

Product design mockup featuring ‘The Fix’ skincare bottle and packaging – showcasing packaging strategy
Minimalist skincare bottle – used to illustrate strategic customer journey design in beauty branding

Packaging Design

Regulatory compliance? Sorted. Ingredient hierarchy? Locked down. Premium positioning that makes competitors' stuff look like dollar store rejects? That's the point.

Serum bottle with cosmetic droplets – symbolising luxury digital brand design for beauty products

Digital Design

Websites so smooth, customers forget they're spending money.
Every click calculated, every checkout conversion-optimised for luxury purchasing behaviour.

Customer Journey

Email sequences and unboxing experiences so premium, customers become devoted before they've even tried the product. That's strategic psychology.

ready to be unforgettable?

Most of my work is
locked behind NDAs

and you know what they say about closed doors...

The best work is the work you can't see. But I'll give you a taste of the aesthetic obsession. Here's what I can show you without breaking any promises.

sneak peek
Kate Edwards – founder of The Brandologist, seated casually in black blazer

I'm not the dirty little secret

I'm the secret weapon

I'm behind Australia's best skincare transformations. The kind where competitors can't even keep up.
why you need me
client, post rebrand:

"We budgeted making $2M (USD) in the first 3 days.
We doubled that on the first day 😳"

this is how

Let’s create something worth obsessing over.

ready to make a plan?