aspect skincare

Aspect needed to elevate their identity without losing trust. We rebuilt the visual system from the ground up, created a cleaner packaging hierarchy, refined their tone of voice, and built a shelf presence that finally matched their clinical efficacy.

Aspect Sun Branding
challenge:
  • Aspect had built a loyal clinical following and trusted reputation, but their visual identity was working against them. Three sub-brands (Aspect, Aspect Dr, and Organic Nation) looked like distant cousins rather than a cohesive family. Packaging felt disjointed across product tiers. Messaging lacked clarity. Print and digital assets felt unpolished for a premium cosmeceutical brand.
  • The fragmented visual system was confusing customers and undermining the clinical authority they'd worked years to build.
    • Strategic approach:
  • Visual Architecture: Developed a scalable system that worked seamlessly across multiple SKUs and product tiers. Created packaging architecture that could adapt brand-wide whilst maintaining premium positioning.
  • Brand Alignment: Brought tone, colour story, and design logic into strategic alignment across all touchpoints. Ensured every element reinforced their clinical expertise whilst feeling approachable.
  • Systems Thinking: Built templates and guidelines so internal teams could execute future assets with confidence, maintaining consistency without constant oversight.
    • delivered:
  • Complete packaging system for Aspect SPF50 range
  • Label refinements for Aspect Dr line
  • In-clinic print assets across multiple brands
  • Digital asset templates for social and campaigns
  • Creative direction guidelines for ongoing implementation
  • Scalable visual systems for internal team execution
    • impact:

    Before: Visual chaos across three sub-brands that confused customers and diluted premium positioning.

    After: Confidently cohesive brand family that reinforces clinical authority whilst remaining accessible.

    The SPF50 packaging launched successfully, and the strategic systems we built continue to influence the entire brand family. Internal teams now execute assets with consistency and confidence.

    This wasn't just a visual refresh — it was strategic positioning that turned brand confusion into customer confidence. The packaging architecture and systems approach we developed continues to guide Aspect's growth across multiple product lines and retail channels.

    "Kate is always providing exceptional quality work, I wouldn't want to work with another designer ever! We've worked together so much now, I wouldn't change it. Her versatility and attitude towards getting things done is outstanding."

    – Aspect Brand Manager

    Every project built on consumer psychology, regulatory compliance, and pure good looks.

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