Dr Mayson’s had a cult following offline—prescription-only products, glowing patient referrals, and a quietly fierce reputation. But none of that converts on a product page. I took decades of clinical trust and built a brand system that could hold its own online: medically sharp, visually clean, and built to sell without selling out.
Dr Mayson’s had proof, just not presence. The brand was respected in-clinic but invisible to new customers. I had to translate medical authority into a modern, user-friendly brand—something that could educate without lecturing, look premium without going sterile, and sell without shouting. No fluff. No hype. Just formulas that work and a story people can trust.
Visual architecture: Designed a dual-accent system to separate and structure each range
Brand storytelling: Anchored every product in Dr Mayson’s clinical legacy, with no added sparkle
Programmatic design: Structured a 3-Phase Program system that guides users through treatment properly
Label system: Created a scalable label guide that balances claims, compliance, and shelf appeal
Tone of voice: Kept it smart, clean, and grounded—expert without being cold, informative without waffle
• Full strategic brand system for all SKUs
• Packaging and labelling design direction (clinical meets conversion)
• Product naming conventions across cleansers, serums, SPFs and more
• Structured copywriting system built around proof, not puff
• Website content hierarchy + ecommerce strategy
• Photography and art direction guidelines across product, texture and model imagery
• Content and tone guide for social, email and education
The site made sales before their outsourced strategy was even implemented. Just a clean brand story, clear UX, and packaging that earned trust.
I have worked with Kate Edwards at The Brandologist over the last 2-3 years and found her to be one of the best designers I have ever worked with. Apart from her design skills, she is a pleasure to work with - always obliging and going the extra mile to deliver what her client is looking for. Highly recommend!