Aspect Skincare – Visual Cohesion Across a Multi-Brand System
Multi-brand packaging system and strategy that turned visual chaos into consistency.
Multi-brand packaging system and strategy that turned visual chaos into consistency.
Aspect had a loyal clinical following and a trusted name — but the packaging and visuals across its sub-brands were misaligned. Aspect, Aspect Dr, and Organic Nation felt like cousins, not siblings. Messaging clarity was inconsistent. Print and digital materials lacked polish. The entire system needed refinement.
We didn’t just redesign — we restructured. Focused on a scalable visual system that worked across multiple SKUs and product tiers. Developed a packaging architecture that could be adapted brand-wide. Brought the tone, colour story, and design logic into visual alignment. Built templates and systems so internal teams could execute future assets with confidence.
Packaging, Print, Digital Assets, Creative Direction
Aspect went from visually fragmented to confidently cohesive.The SPF50 packaging launched successfully, and rebrand concepts were adapted internally for broader implementation.The creative systems built during this project continue to influence the brand family — even now.
Delivered a strategic packaging update that unified the Aspect product line.Internal teams used the direction provided to extend work across other brands.Visuals implemented across AST’s clinic support systems, e-commerce channels, and internal design processes.
Kate is always providing exceptional quality work, I wouldn't want to work with another designer ever! We've worked together so much now, I wouldn't change it. Her versatility and attitude towards getting things done is outstanding.