Strategic Foundation
Product Development Strategy:
- Complete brand strategy + product development consulting
- Product naming + SKU architecture + active ingredient positioning
- Formulation guidance through my contract manufacturer network
→ Why this matters: Most brands skip strategy and wonder why they're competing on price
market positioning:
- Premium positioning that makes regulatory compliance effortless
- Competitive analysis + market gap identification
- Pricing strategy that supports luxury positioning
→ Industry advantage: Direct connections with compliance specialists
design + identity
Visual Brand System:
- Complete visual identity system + brand guidelines
- Packaging design + production file preparation through luxury specialists
- Website design + full Shopify implementation (with platform training)
→ Why this matters: Your packaging needs to communicate premium whilst navigating requirements
Digital Ecosystem:
- E-commerce strategy + conversion optimisation
- Brand photography direction + content strategy
- Social media asset templates + brand application
→ Industry connections: Content creators + Social Media Managers
launch + scale
Launch Strategy:
- Go-to-market strategy + launch campaign execution
- Klaviyo setup + email automation flows
- Customer journey mapping + experience optimisation
→ Why this matters: Most beauty launches fail because they skip customer psychology
Growth Infrastructure:
- Retention strategies + loyalty program design
- Wholesale presentation + retail expansion strategy
- Influencer partnership strategies + PR guidance
→ Industry network: Social media managers who understand beauty brand psychology
Industry Network Access
Manufacturing + Compliance:
- Luxury skincare formulation specialists
- Packaging suppliers with premium finish capabilities
- Compliance experts + regulatory guidance
→ Strategic advantage: Years of relationships with Australia's best suppliers
Marketing + Growth:
- Beauty-specialised copywriters + content creators
- Influencer networks + PR specialists
- E-commerce optimisation experts + conversion specialists
→ Ongoing support with trusted professionals