• Complete brand strategy + product development consulting
• Product naming + SKU architecture + active ingredient positioning

• Actionable documentation of:
• Mission, Vision & Values Statements, Unique Selling Points
• Competitive analysis + market gap identification

• Personality & tone of voice, Journey mapping, Messaging framework

• Pricing strategy that supports luxury positioning

→ Why this matters: Most brands skip strategy and wonder why they're competing on price

• Complete visual identity system + brand guidelines
• Logo design and brand mark development
• Colour palette
• Typography system
• Asset library
• Brand guidelines
• Values + mission, brand story, logo, typography, colour, iconography, imagery, packaging application, online application
• Art direction guidelines (photography, product framework, label conventions, supporting material, social guides, email guides)

• Packaging design + production file preparation through luxury specialists

→ Why this matters: Your packaging needs to communicate premium whilst navigating requirements

• E-commerce strategy + conversion optimisation
• Website design + full Shopify implementation (with platform training)
• Brand photography direction + content strategy

• Brand photography direction + content strategy
• Social media asset templates + brand application

• Go-to-market strategy + launch campaign execution
• Klaviyo setup + email automation flows
• Customer journey mapping + experience optimisation

→ Why this matters: Most beauty launches fail because they skip customer psychology

• Retention strategies + loyalty program design
• Wholesale presentation + retail expansion strategy
• Influencer partnership strategies + PR guidance

• Luxury skincare formulation specialists
• Packaging suppliers with premium finish capabilities
• Compliance experts + regulatory guidance

→ Strategic advantage: Years of relationships with Australia's best suppliers

→ Industry advantage: Direct connections with compliance specialists

• Beauty-specialised copywriters + content creators
• Influencer networks + PR specialists

→ Industry connections: Content creators + Social Media Managers

→ Ongoing support with trusted professionals