Only if the strategy is already strong, or we build that layer together first.

Pretty packaging with no brand system behind it? It doesn't work. If you just want labels slapped on a tube, I’m not your girl.

Yes, if we vibe. Many clients stay on for content support, packaging rollouts, or creative direction. Others just keep me on speed dial for big decisions. I’m happy with both.

Great. Send me the weird brief. Tell me about the niche product. Let’s make something that actually feels like you, not a trend.

Mostly skincare and beauty... because I’m obsessed with the science, psychology, and packaging challenges of those brands.

That said, I’ve worked across all types of brands: wellness, health, fashion, tech, I actually started within the automotive industry.

If you care about brand behaviour, you’re probably my type.

Yes! I offer 90-minute deep-dive consults to help you get clarity, direction, and a smarter brand plan.

Perfect for stuck founders or messy middle brands.

→ These start at $1000 and include a full summary report.

Yep. I’m not Canva.

You’ll receive final files, full rights to your brand assets, the only thing you may need to purchase is imagery or font license (depending on how much you'll want to do yourself or with another team) but we will discuss that first.

You paid for it, it’s yours.

Yes. Most clients pay in 2–3 instalments across the timeline. If you’re on a different budget, we can talk about options... clarity and fairness are the priority.

Depends on the scope and your availability. Full projects usually start at 4 weeks, but this depends on so much more.

The real question is: how soon do you want to get it right?

Always. Otherwise, you’re just guessing, and hoping the guesses land.

A good strategy tells you what to say, how to show up, who to target, and how to build loyalty, not just make noise.

If you’re serious about success, this is the pre-launch step that sets everything else up to work.

If your brand still feels right but your packaging is falling flat, we might just need to refine the outer layer. But if your brand doesn’t stand for anything (or stand up to competitors), we’ll need to go deeper.

→ Packaging is the outfit. Branding is the body, brain, and voice underneath.

Every project is scoped custom, because your brand isn’t a template, and neither is my process.

That said, most clients spend between $8k–$20k+ depending on scope, product count, and timeline. Smaller strategy sessions start from $1k.

→ Pricing is transparent and proposal-based. No fluff, no hidden fees, no “surprise” rounds.

Yes. If they know what they’re doing.

Strategy isn’t bullshit, it’s the reason your product shows up in the right places, with the right message, for the right people. A strong brand strategy removes buyer doubt, increases perceived value, and turns browsers into believers.

More than pick colours and slap logos on jars... A real skincare brand designer builds your visual identity, packaging, and digital presence around how your product behaves and how your customers behave.

I stitch science, positioning, and psychology into design that earns attention and sales.

It’s the difference between “oh that’s cute” and “I need this immediately.”

Strategic design isn’t just about looking good... it’s about behaving in a way that gets remembered, clicked, picked up, or sold out. My job is to make your brand perform, not just exist.

If you’re expecting “Canva with a barcode”, this isn’t for you.

For strategic, compliant, print-ready packaging that actually performs?

Expect to invest $2,000–$6,000+ per product, depending on your label complexity, range size, and how strong your brand foundation is.

Here’s the short version: 10+ years, 100+ brands, millions in profit for them.

My work is grounded in data, behaviour, and buyer psychology.

Also: clients have been known to cancel their meetings with other designers after one call with me. Just saying.

Because people don’t buy what they can’t feel, trust, or remember.

Your identity isn’t just visuals — it’s how your brand walks, talks, and seduces. It needs to earn attention and then earn sales. Otherwise, it’s just decoration.

We talk. I listen. I ask better questions than your business coach.

It starts with a Discovery Call. From there, we map what’s actually going wrong, what you’re trying to become, and how to get there (without losing your mind or your margins).