Brand strategy & identity design for product-based eCommerce brands.

Building luxury brands
that make your competitors question their life choices.

Distinct identities. proven outcomes. undeniable results. Completely unforgettable.

Illuminate Your Web Experience
Sticker Design Luxe Print Finish
Luxury Skincare Packaging
Brandologist Doll Custom Created
AI Generated Image Honouring Kendrick Lamar

the invisible portfolio 👀

Want to join the brands I can never talk about? Smart move.
The best work stays secret.

work
Branding for

Aspect

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Branding for

Lovisa Piercing Studio

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Brands that convert 'just looking' into 'take my money'

About:

YouYour brand faces invisible problems that are bleeding money while you sleep. The market is saturated with pretty logos attached to forgettable experiences. Your audience isn't just scrolling past you—they're actively ignoring you because nothing about your brand triggers the psychological response needed to make them stop.

+ meI dig into the data others ignore to find the conversion triggers your competitors have missed. I build experiences that transform "just another brand" into "I need this in my life immediately." Because strategy without aesthetics is boring, and aesthetics without strategy is expensive decoration.

= usA brand that does the heavy lifting while you focus on what actually matters. Customer experiences that convert browsers into evangelists. Products that command premium prices without apology. And competitors who quietly wonder what the fuck just happened to their market share.

Based in Australia, working with premium brands globally

The Brandologist has worked with Muk Haircare
The Brandologist has worked with Aspect Skincare
 The Brandologist has worked with Sukin
The Brandologist has worked with Le Tan
The Brandologist has worked with Skin Republic
The Brandologist has worked with Australis
The Brandologist has worked with Porsche Australia
The Brandologist has worked with Adairs
The Brandologist has worked with
The Brandologist has worked with In Essence
The Brandologist has worked with Oil Garden
The Brandologist has worked with Cosmedix
The Brandologist has worked with Michelin
The Brandologist has worked with Hairhouse

some Clients:

The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
Book a discovery call.
Let's see if our goals align.

Some client love letters...

"Everything looks so good I'm so happy with it!! They took everything to America aiming to make $2 million (USD) in initial sales [over all 3 days] and made more than that in just the first day 😳"

the story?
after rebranding a local small(ish) tech brand, they hard launched and went to the US to sell - within the first day they'd hit 3 days worth of budget, attributed to the new, premium high-tech look.

"Had a good going over of the website over the weekend and what can I say?
What a beautiful look and feel!! You have such a flair for design.
If that doesn’t knock the socks off our competitors, nothing will!!"

the reality
after branding, the Client came back to me after a developer left them with a site that just wasn't working. We rebuilt it, transforming frustration into an amazing customer experience.

"F*** me I think you might be alright afterall"

behind the scenes
A cost-hesitant client who questioned the ROI of professional branding—until the first concept made the value blindingly obvious.
01 — 03

Thinking about other people thinking...

Font Psychology: The Small Details That Make Big Differences

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Typeface Psychology: Emotional Impact in Branding

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Online vs. Offline vs. Hybrid Branding

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The Brandologist acknowledges the country on which we live and work, the homelands of the Mayone-bulluk clan from the Bunurong tribe of the Kulin nation. We honour and respect their living connections to Country through Elders past, present and emerging.