Graphic Design & Branding on the Mornington Peninsula

I'm The Brandologist — a strategic brand designer based on the Mornington Peninsula, working with product-led, skincare, beauty, and wellness businesses that want more than just looks, because brains are underrated.

I design brands that convert. Identities that seduce. Packaging that you can't bare to throw away. And websites that look good and sell better.

While I work with clients all over Australia (and globally), I'm proudly based right here on the Mornington Peninsula. Whether you're a local salon in Frankston, a skincare startup in Mount Eliza or Mount Martha (any of the mounts), or launching a beauty range from Somerville, I bring a razor-sharp edge to branding in this region.

Explore Servicesget in touch
Suncare branding for a large but local cosmeceutical skincare brandWork with iconic Aussie brands like Le TanLogo designer for It's Okay, Not To Be OkayBuilding digital experiences for wellness brands locally and afar

Brand Strategy

→ Positioning that knocks out competitors
→ Messaging that connects with your audience
→ Naming and tone that make you unforgettable

Visual Identity Design

→ Custom logos (not recycled or Canva)
→ Fonts, colour palettes and visual systems
→ Brand kits that actually guide your team

Packaging Design

→ Skincare, beauty and wellness packaging
→ Product labels that meet compliance and crush the shelf
→ Print-ready artwork with supplier support

Website Design

→ Squarespace & Shopify partner
→ Focused on strategic layouts
→ Designed for mobile, built for conversion

more info
Kate Edwards – founder of The Brandologist, seated casually in black blazer

Why work with me?

→ Over 12 years' experience in design & strategy
→ Specialised in skincare and product-based brands
→ Local to the Mornington Peninsula
→ Strategic thinker with a savage eye for detail

about me

Looking for a brand designer on the Mornington Peninsula? You've found her.

Unfortunately, most of my work is under lock & key. But here's a taste that won't get me in trouble for breaching confidentiality:

portfolio
Lovisa fashion jewellery design
Working with local icons
Le Tan Sunscreen packaging design
Print and packaging design

Secret love letters...

"Aiming to make $2 million (USD) in initial sales [in 3 days] and made more than that in just the first day"
- Local Tech Brand
"Kate from The Brandologist created a logo which is deeply meaningful for us and still having an impact 9 years later. "
- It's Okay Not To Be Okay
"Kate is talented, passionate and full of ideas to help your brand grow. I cannot recommend her highly enough."
- It's Okay Not To Be Okay
more testimonials

Based on the Ninch, working with premium brands globally

I’ve worked with founders across Australia — from Dromana, Somerville, Hastings, Sorrento and Red Hill, all the way to the UK, US, and beyond.

some Clients:

The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse

✨ Chaos Mode Activated ✨

You've unlocked the secret sparkle realm. Good luck getting any work done now.