The result:
I created the logo for It’s Okay, Not to Be Okay to capture simplicity with a profound meaning.
My longtime friend Ben took his own life in 2016. His wonderful family reached out not too long after, hoping to create something that would honour his memory and help others struggling with their mental health. I felt passionate about spreading the message they were trying to convey and set out to create a logo that would inspire others. I had no idea how big the organisation would grow, but I am so proud every time I see the logo – which is now almost every time I leave the house, and as far away as Mount Everest.
The idea:
The idea began with the "okay" hand gesture, as an obvious way to reflect the name, but I wanted to infuse it with deeper symbolism. The broken circle represents the imperfection of life and the breaking of stigma surrounding mental health. Within the negative space, the circle subtly forms a speech bubble, symbolising that it’s okay to speak up.
They said:
Kate listened and delivered to every aspect of design that we were after. She continues to deliver us top work and I’ll never go anywhere else. So happy that we got so lucky with Kate straight off the bat. Kate truly understood our brand and brought our vision to life”
Hayleigh, Co-Founder
