The result:
To bring the Aspect skincare brands in-line with each other and bring a modern and fresh look to the cosmeceutical brands.
I contracted with AST for around 9 months, in that time I worked across many of the brands, helping with all of the marketing material for Aspect, Aspect Dr, Organic Nation, the Australian sector of Cosmedix, SkinPen, and other well-known and loved cosmeceutical brands. My main role was to design printed material to go in-salon, and digital material for socials and other various applications. I creatively directed, shot and edited photos of the products to be used on social media. I also helped create a new brand direction, supplying them with the initial concepts to complete a rebrand.
The idea:
Intial brief: “Show me how you would change the branding, but keep the main elements from each sub brand”
They said:
Kate is always providing exceptional quality work, I wouldn't want to work with another designer ever! We've worked together so much now, I wouldn't change it. Her versatility and attitude towards getting things done is outstanding.
Kat Panna
