Branding

Stolen Brands: The NeuroBrand Identity Lab Uses Brain Science

Kate Edwards

December 4, 2025

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THE Brandologist - a psychology-driven brand consultant.

I recently Googled myself (because obviously), and was weirded out when I saw the newest results.

I have an identical twin out there who is using all the keywords, a domain annoyingly intrusive on my ranking (.com.au has let me down), that is claiming to be THE Brandologist - a psychology-driven brand consultant.

a psychology-driven brand consultant and web designer helping small businesses

I've been trading under The Brandologist since 2021, after launching quietly in 2020. I have the receipts, don't worry.

Prior to that I was Edwards Creative, cause you know... That's my name. My biz has been registered since 2013.

NeuroBrand Lab Identity

I've spent a long time building my personal brand into something that is actually ME, and that does well for itself.

It hasn't exactly been easy finding my 'professional' voice or brand identity, but I finally did it!

Then, literally one month later, it was stolen (I have actual Heatmap recordings of the exact time, day, everything).

We get clear on who you are, who you're for, and how to own your corner of the market.

A few little similarities? Ok. I've seen plenty of other Brandologist's pop in and out of my Google space, but this is the textbook definition of stolen intellectual property, breach of copyright, and honestly just embarrassing behaviour.

As psychology driven strategists, we know right from wrong, right? Apparently wrong.

The neuroscience and behavioural psychology behind the whole thing is genuinely confusing when the claims are from"a psychology-driven brand consultant and web designer helping small businesses".

"Brand strategy backed by neuroscience (and killer taste)"

"We get clear on who you are, who you're for, and how to own your corner of the market. Think brain science meets brand therapy."

This is copy and paste direct from the source. Do as you say, not as you do?

Think brain science meets brand therapy.

Is this a petty post?

You bet. I've got a whole campaign strategy ready to implement as soon as I have the time. I absolutely AM hoping this pops up in her search results. I've used plenty of keywords and SEO tricks 😉

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A focus on quality and attention to detail ensures that your brand is not only visually stunning but also strategically positioned for success.

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