Finally, a Short (ish) Brand Values List
Core values are your go-to guide on why you do what you do. A jumping point to start getting you thinking about what matters to you.
Instead of being overwhelmed by the 1000s of words you can Google, start here, and think about what resonates, what doesn’t and words that pop up in between.
- Honesty: Being truthful and transparent in dealings with others.
- Integrity: Acting with moral and ethical principles.
- Respect: Showing consideration and appreciation for others.
- Responsibility: Being accountable for one's actions and obligations.
- Compassion: Showing empathy and kindness to others.
- Courage: Facing challenges and fears with bravery.
- Gratitude: Appreciating what one has and expressing thankfulness.
- Fairness: Treating others equally and justly.
- Freedom: Valuing independence and the right to choose.
- Generosity: Being willing to give and share freely.
- Humility: Having a modest view of one's importance.
- Loyalty: Being faithful to commitments and obligations.
- Patience: Being able to wait calmly and tolerate delays.
- Perseverance: Persisting steadfastly in spite of difficulties.
- Reliability: Being dependable and trustworthy.
- Empathy: Understanding and sharing the feelings of others.
- Optimism: Having a positive and hopeful outlook on life.
- Innovation: Valuing new ideas, creativity, and change.
- Transparency: Being open and clear in communications and actions.
- Trust: Believing in the reliability and truth of others.
- Understanding: Seeking to comprehend situations and perspectives.
- Wisdom: Applying knowledge, experience, and insight.
- Balance: Maintaining equilibrium in various aspects of life.
- Community: Valuing the sense of connection and support from others.
- Equality: Believing in equal rights and opportunities for all.
- Family: Valuing family relationships and commitments.
- Friendship: Cherishing bonds of companionship and trust.
- Health: Prioritizing physical and mental well-being.
- Independence: Valuing self-reliance and autonomy.
- Joy: Seeking happiness and fulfillment in life.
- Nature: Appreciating the natural world and the environment.
- Success: Achieving goals and realizing potential.
- Sustainability: Promoting ecological balance and long-term well-being.
- Tradition: Valuing customs, beliefs, and heritage.
- Wealth: Accumulating material riches or financial security.
- Quality
