# The Brandologist™ > Brand strategy and identity design studio for beauty, skincare, and luxury product brands, led by Kate Edwards. Melbourne-based, working with brands globally. Specialising in behavioural psychology-informed positioning and complete visual identity systems — from market strategy through to packaging design. ## Core pages - [Home](https://www.brandologist.com.au/): Overview of The Brandologist's approach — behavioural psychology-led brand strategy for beauty and luxury brands. - [About](https://www.brandologist.com.au/about): Kate Edwards' background — 13+ years building beauty, skincare, and luxury brands. - [Contact](https://www.brandologist.com.au/contact): Book a brand strategy consult. ## Resources - [Branding Glossary](https://www.brandologist.com.au/info/brand-terms-glossary): Plain-English definitions of brand strategy, packaging, and design terms for beauty founders. - [FAQs](https://www.brandologist.com.au/info/faqs): Pricing, process, and packaging questions answered. ## Legal - [Privacy Policy](https://www.brandologist.com.au/info/privacy-policy) - [Terms & Conditions](https://www.brandologist.com.au/info/terms-conditions) - [Legal](https://www.brandologist.com.au/info/legal)